Boris Helleu is Lecturer in Sport Management at the University of Caen Normandy (France). He has headed the Sport Management programme since 2010. His work looks at the relationship between social media and the fan experience. His recent research deals with digitalization of sports governing bodies, digital marketing of football clubs, mega events and social media, and the way football clubs use Twitter. He was member of the jury of Sporsora and Sport Numericus. In 2016, he helped to design the first ever Hackathon organized by a professional football club. On a daily basis, he shares his international sports marketing and economy press review on his twitter account (@bhelleu). He also runs a blog dedicated to sports marketing (Hell of a Sport).

Helleu, B. (2017). La digitalisation des méga-événements sportifs, le cas des Jeux Equestres Mondiaux FEI Alltech 2014 en Normandie. In M. Desbordes & J. Falgoux (Eds.), Organiser un événement sportif. Eyrolles
Helleu, B. (2016). Etat de la recherche en #Digisport : enjeux et perspectives (éditorial). Revue Européenne de Management du Sport, 48, 3-6. (Rédacteur invité, numéro spécial sport et nouveaux médias).
Helleu, B. (2015). L’autre terrain de jeu: le football sur les médias sociaux. In N. Chanavat & M. Desbordes (Eds.), Marketing du Football. Economica
Helleu, B. (2014). Chapitre 8. La conversion digitale à la Fédération Française de Football : tu ne m’aimes pas ? Like moi In C. Hautbois (Ed) Le marketing des fédérations sportives. Economica
Helleu, B., & Karoutchi, M. (2012, seconde édition). The Internet, Online Social Networks, and the Fan Digital Experience. In J. Beech & S. Chadwick (Eds.), The Business of Sport Management Pearson.
quelques liens :
http://www.unicaen.fr/recherche/mrsh/pagePerso/2135041
https://twitter.com/bhelleu
http://hell-of-a-sport.blogspot.fr